MOST IMPORTANT AUDIENCE
89% of audience of the Azerbaijani cinema-goers consists of people under 40 aged, while most of them (65.3%) fall under 18-29 years *. But the important thing is not even that!
As with CinemaPlus, viewers exclusively visit to enjoy just released latest movies. Desire for new things is what the main feature of the so called “early adopters”. In the language of marketing, early adopters are trendsetters who will try and embrace all the new ideas, new technologies, new products far earlier than the most other people do; success and/or fail of new products, their further development as well as potentially new customers will largely depend on their opinionsand reaction. Their emotions, sensitivity and openness to everything new are a pledge of people’s interest in your commercial campaign.
READY FOR PERCEPTION AND MEMORIZATION!
Average viewer “falls” in front of TV screen just he or she wants to relax after the hard day's work. Outdoor advertising and radio often “brighten” the time of drivers stuck in traffic jams during peak hours of weekdays. It is quite difficult to break through to the consciousness of the human being in such states.
The opposite situation with the people who purchased a ticket to the movie; they came purposefully to relax, have fun along the way to make Sunday shopping, and chat with the children. Here, advertising will unequivocally be positive and will be less critically perceived and remembered better.
FILMS DEFINE AUDIENCE
Possibility of clear targeting in CinemaPlus is quite obvious. As such, cartoons will undoubtedly gather before the screens the parents with children, as a matter of fact, fantasy is mostly for the teens, melodramas are basically loved by women and etc. Thus, the “recipe” which will exactly hit in the targeted market segment is based on thought out selection of films. Hardly any other advertising medium will allow easily play the characteristics of the audience.
TELL THEM YES!
Advertising in CinemaPlus is an important detail of marketing communications, uniqueness of which can not be overemphasized. Complexity of the impact, clear targeting, high memorability of messages, all these are the main advantages of such medium. No matter whether you decide to withdraw the task of the new brand or improve the image of a known product, qualitative advertising message, competent choice of carriers and complex account of the repertoire at the time of placement of advertising, visibility campaign among your audience will be assured.
Basic advertising affordances of “CinemaPlus”movie house are:
1. Posting commercials prior to the outset of movies throughout the cinema halls.
2. Posting commercials on plasma panels installed within the movie house foyer.
3. Advertising banners in light-boxes in the movie house's foyer.
4. Advertising posters on tablets posted in bathroom facilities.
5. Promotional stands in the movie house foyer.
6. Print ads (flyers, business cards) distributed by movie house cashiers at ticket sales.
7. Promotional actions in the movie house's foyer.
8. Advertising module on the backside of the movie house ticket.
9. Advertising module on the menu of Blackberry restaurant.
10. Branding the movie house's auditoriums.
11. Branding pop-corn cups.
12. Advertisement on the official web-site.
13. Advertisement on table tenses in the movie house's hall.
14. Area branding in the movie house's hall.